You need to display your business in the best light, one reason why you are engaging with Web X Design. Stunning images and video will help keep visitors engaged and increase the chances of converting them into a customer. We can arrange for a professional photographer to visit your premises and take high-quality images and videos of your business, goods and services.
Nobody likes reading poorly written and miss-spelt English. Our copywriting skills are generally good enough for most customers, but if you prefer professionally crafted copy, we can engage with a full-time copywriter.
Do you want to build an audience through blogging? Blogging is the act of creating content related to your line of business. It could be ‘how to’ articles, stories behind customer engagement, product reviews etc. Content that may not live on the main website, but which will draw visitors to your site. We can add a blog to any website. It will be set up so that you can easily add articles without having to engage Web X Design Studio, although we’d be happy to help with the articles.
Does your site attract visitors from multiple countries? Or does it need to be read by visitors who do not have English as their native language? We can implement a multi-language website with as many languages as you desire. We will include machine translation as part of this service, or if you need perfect translation, we will engage with professional translators.
A style guide reflects your brand. It details the colours to use, the fonts for text, button styles and even things like how rounded you want the corners of boxes to be. It ensures consistency and precision throughout your website if followed 100%. If you already have a style guide, we will use that in your design and build. If not, we can work with you to generate a style guide.
A logo is one of the first things a visitor will see on your site. A simple design can say a lot about what you are as a business. If you do not already have a company logo, we can machine generate a logo, or we can engage with a professional logo designer for you.
Your prospects don’t just stumble across your website. They will either search and find it in the search results, they will respond to an advert, or they will find it in a listings directory. The most common listings directory is ‘Google Business Profile’. We can add you to Google Business Profile, along with other directories that we think are appropriate for your line of business.
Understanding how visitors are searching for your business, and those of your competitors is a key fundamental to help tune the search engine optimisation on your site. We will register your site with Google Analytics, Google Search Console and Bing Webmaster Tools so that you can see how visitors find your site. If you take a maintenance package with us, we will use these analytics to tune the search engine optimisation every month.
Today, there are many ways for you to engage with your prospects and your customers, via social media or through more traditional means such as an email list. We can set up one or more mailing lists that give your customers the ability to opt-in and opt-out (yet another GDPR requirement). You’ll be supplied with tools to create great-looking emails to send to your lists.
You may find you need to advertise your business online. We can advise and set up advertising campaigns whether that be on Google, Facebook, Instagram or other places.
More and more customers want to engage via WhatsApp and other online messaging tools. If you desire this capability we can add WhatsApp and other messaging buttons to your site.